To develop the branding I first looked at adjectives and nouns to describe the service. I brainstormed ideas around the following six words: grow, connected, secret, memory, messages and save. Since the service reflects not only the zeitgeist of a generation but also a personal identity and history I named it “Postgeist”.

After the sketches I refined the hand drawn logos digitally to develop the final logo.

I used a physical key to reflect the service goal: creating a personal and secret space for reminiscences. It was important to show, that this is not about sharing data on social networks or with strangers.

Information Architecture

After developing the branding strategy I started to design the information architecture of the site. The online site will be the main touchpoint for the user. I designed the site with the following constrains in mind: the screens should be legible and organized on all kinds and sizes of displays. The structure of the site can easily be modified to fit on tablets or mobile devices.

The sitemap gives an overview for a user flow with the goal to add reflections to the content, share the content with individuals, edit and explore.

Wireframes are the extensions of the sitemap and are used to connect to the visual design.

Final Design

The introduction page gives a short 3 steps description of how to use the service and invites to sign up. The screenshots give an idea of the look and feel of the site.

Content on every homepage will look different. However everyone looks at the data collection from one year ago.