The audience can be defined as people that are influenced by the digital technology. They spent their live being surrounded by and using computers, the internet, digital cameras, cell phones and all the many more tools of the digital age. As a result of this ubiquitous environment they collected a huge volume of digital data. Although more and more people are growing digital data not everyone cares about curating and storing this data in a meaningful way. This is why I divided the audience into three potential user groups based on my research.
With a newborn, young families start thinking about a legacy to pass on to their children. That group might not only collect and curate their own data but also the data that will be produced with a new family member. Many families already create a Facebook, Flickr or Email account for their babies to save digital memories from the first day on.
I talked Mrs. Holden, a mom of a girl (9 years old) and a boy (6 years old). She told me that when her daughter was born she started to write a letter to her daughter every year. The letter contains moments, stories and words that were important to her daughter that year. She plans to give the letters to her children on their 18th birthday. It will be a surprise, because the children don’t know about her “hidden box of letters”.
The group of the elderly that started to make preparation in the face of the end of their lives. This group might want to curate and sort their digital life and draw up a will. They will not as much create new data but try to bring data of their earlier life in order.
When I talked to Mrs. Ernst she told me that she started to put all her loose pictures into photo album. She said it makes her “sad and happy at the same time”. She lost her husband a couple of years ago and she said that it helps her remembering and being nostalgic. Mrs. Ernst is 72 years old and although she never owned a digital camera this habit can probably be projected to future generations. Instead of physical images from a shoebox, they will look through hard drives and computers to find old pictures, pick favorites and put them in some sort of collection.
Experiences connected with Death
The audience might be described as people who had an experience of death through losing a loved one. During the interview with James Leedam from UK based Natural Burial Grounds I learned that many people actually talk about their own mortality during funerals. This is the time when they would tell the partner what they would like to have regarding the funeral and when they start thinking about death (and life) and what they would like to leave behind.